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Omniture, an Adobe company, is the leading provider of online business optimization

Adobe Web Analytics, powered by Omniture, brings together customer interactions across all online channels in one place. Adobe’s web analytics and online optimization products provide extensible applications that connect easily with partner applications for a consolidated view of customer interactions.
As online channels evolve beyond traditional Web-based interactions to include mobile, video and social networking, so does the need for Web analytics to connect user behavior across those systems. You can use Omniture Web analytics and online optimization to:
  • Know what and how to measure to align metrics with business goals
  • Draw actionable conclusions from interactions across growing online channels
  • Fulfill ad hoc requests for information and business insights in a timely manner
  • Drive enterprise adoption of standard metrics for decision makers
  • Define online strategy based on insights gained from online interactions
The Adobe web analytics products include:
  • SiteCatalyst® – Actionable Web Analytics
  • Discover® – A New Dimension in Advanced Analytics

Last edited Jul 22, 2010 at 12:22 AM by mscherotter, version 3


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