Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company’s # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world's largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.

Quantcast’s Silverlight API allows you to easily gather reach, demographic, geographic, and business data on all of your Silverlight assets.

Quantcast Integration:
There are three very simple fields that need to be filled out in order to utilize Quantcast for Silverlight.
  • Publisher ID
This is the unique account ID that should be used across all of your Silverlight and non-Silverlight assets. To generate this ID, sign up for a free Quantcast account at http://www.quantcast.com/user/signup . Then, go to the 'Home' area of your account and click the 'Generate Tag' button. You'll notice that there is a 'qacct' field in the _qoptions array that begins with 'p-'. Populate the 'Publisher ID' with that value.
  • Labels
Use labels to create rollups on a per-impression basis of all of your web assets. Aggregate whole sites, pages, or any other asset using labels and we'll provide separate reach, demographic, geographic, and business data. You can read about how Labels work in the Quantcast system here: http://www.quantcast.com/info/audience-segment-labels
  • Meta
Used for advanced integration only.

Most questions about Quantcast services and reporting can be answered at our http://www.quantcast.com/info/publisher-faq, but if you require additional help, please don't hesitate to Contact Us here http://www.quantcast.com/contact

Last edited Jun 3, 2010 at 2:48 AM by dvogel, version 4

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